The company can almost always shut down their service until they fix it. They'll lose money and their customers could also lose money if they depend on the service. That's the price they'll have to pay. Otherwise, they should either work frantically 24/7 to fix the vuln or if they can't, they should accept the fact that they've pushed code without any regard for security and bear the consequences.

Why do we need to put up with excuses? If a company has lots of complicated code that would need enormous amount of time to fix, it's on them. They decided to release this code into the wild.

If I publish the vuln publicly, the users would have the option to stop using the software/service until it's patched. If a customer is using a service without caring about security, it's on them. I want to protect the customers who would monitor the news for such vulns and protect themselves.