With apple there's no choices, so I'll continue to take my chances with Android
Also, personally I care less and less. As long as my banks and government apps work, I'll just not use somebody's service if they put up barriers like this.
If most people care less and less, the result would be that banks and government apps will also work less and less.
Look, companies have to prioritise. And the obvious way to prioritise is to say "users are requesting X A LOT and nobody requests Y, so we will do X". Companies never, EVER say "it would be more ethical to do Y, let's do Y".
As people, we can do two things:
* Push our governments to regulate that shit. That means, complain a lot to the government.
* Be vocal to companies and complain when they don't support your system. If enough people do that, it will be prioritised.
The hardware attestation (which is used by strict Play Integrity) checks the signature on your OS. It is totally possible to allow signatures other than Google, but Play Integrity doesn't do that.
Companies could totally decide to use hardware attestation and accept systems signed not only by Google, but also other systems (like GrapheneOS). But they don't care because not enough users complain to them.
Users of alternative Androids typically silently move to another service or stop using it entirely. Which is understandable but doesn't help the cause.
I'd rather have Google check an Apple phone attestation than have Google check a Google phone attestation, and vice versa, though, because you can assume each company is trying to keep as much information private to themselves instead of giving it to the other. Google is probably just getting "yes it's an Apple phone" and some kind of temporary token, instead of my IMEI, IMSI, phone number, all signed in accounts, biometrics and so on.
Could you justify that? Because to me it seems like Apple isn't doing anything even like this.
Also, Apple sells themselves as a privacy company, but often pick (possibly intentionally) insecure defaults. E.g. you might use end-to-end encrypted chats, but by default iCloud backups are not end-to-end encrypted, so law enforcement can just request your backups/chats from Apple. If you are vigilant and enable Advanced Data Protection for E2E iCloud backups, it probably still doesn't matter because the people that you communicate with probably do not have ADP enabled.
Besides that, they are enshittifying in the same way as Google. Ads in Maps, Ads in applications that you get with the OS (Apple Creator Studio ads in Keynote, etc.), Ads in your system settings for Apple Fitness+ (really).
At least Pixel phones and soon some Motorola models have the option of installing GrapheneOS.