While it has been used in the context of HTML before, it's a bit of a "meme" as several papers used that phrase. Much like the "X is all you need" snowclone.
The HTML version dates from 2021 (https://shkspr.mobi/blog/2021/01/the-unreasonable-effectiven...) when client side rendering and web apps were still their peak.
I also love how maybe 10% of the posts on here are like "some thing that has existed for 40+ years ,/:/; Claude/chatgpt". So much advertising at the expense of a dead internet it's ridiculous.