I say I’m broadly anti-tracking. I think it’s clear by this point to anyone with a skerrick of wisdom that the logical extreme of tracking is bad. But for a long way it seems innocuous. So how far do you go before declaring it unacceptable?

I hold myself to higher standards than I will hold others. For myself, I find it is most reliable not to start. I will occasionally show others this attitude or try mildly to recommend it, but largely that’s up to them.

I hate ads (in which I include billboards, newspaper ads, display ads, search ads, Facebook ads, sponsored posts, and a whole lot more; but not first-party stuff, and if it includes content not directly related to what you’re selling, it will probably be exempt too). I block ads as far as I can. Therefore I will never foist ads on others: t’were hypocrisy to do otherwise.

I like clean URLs and also hate precise tracking. Therefore if I send a newsletter-style email, it will include plain URLs that don’t track. So I can’t measure “campaign success”? C’est la vie. I’ll survive. I don’t want to scale anyway. I want people to respond by email, and respond to them. People are what matter in this life, even if I find computers far easier to deal with.

I dislike tracking where it is not functionally necessary. I confess that I haven’t yet taken this to the logical extreme of not recording server logs at all. I won’t ask clients what they are and where they’re from, but if they tell me, I will still record it for now, I guess. I might go more extreme on this in the future. But when some third party tries to force others to tell things unwittingly… that I don’t like.