By "they" you mean FAANG and the FTC, right? Telling the EU to respect the Open Web does nothing to protect users if you continue to approve the export of attested hardware. America is deliberately abetting authoritarian schemes.
You might need to the sentence again since I was quite clear who I was talking about:
"EU government"
"banking apps"
...and everyone else who benefits from pushing "digital payments, ID, age verification, etc." that will use "Apple's App Attest and Google's Play Integrity" APIs.
It isn't that hard to understand.