IIRC, it needed one or two 360K floppies for a full install (a pirated copy; maybe the legal distribution was larger - at that time, all software was pirated). Compiling was fast (on a computer where you type dir and can read the filenames appearing on the screen faster than the computer can print them), but linking was slow, so everyone replaced MS Link with Borland’s TurboLink, which was an order of magnitude faster. It didn’t support overlays, but there were ways to work around that.
There was also documentation available in some third-party TSR app.
Later, another linker became popular: Blinker, which had a bunch of interesting features, such as loading overlays into EMS memory and providing various security functions to help protect your software. But by that time, the writing was already on the wall for DOS.
Funnily enough, many customers actually preferred DOS, since navigating with the keyboard was far faster than using a mouse, and Windows apps generally weren’t designed with keyboard navigation in mind.
Same in Iberian penisula regarding software acquisition, even during university, the same copy centers for books, also offered catalogs of which software we would like to have, or street baazars even, only in the 2000's the goverment (in Portugal) actually started hunting down those practices.