I understand your subscription model but I honestly hope you don't have large backend costs.
replyIf the device came with a year free, or even a 6 month subscription, sure. But over $500 for a sleep aid is asking a lot.
The back-end costs aren't high.
replyWe decided to go with a low device cost and subscription to make it cost effective to purchase when finances allow us to get to a monthly instead of yearly subscription.