When we first started, many in the sleep community were against using these techniques. A significant number of the studies look specifically at safety, and often people report to these as "null results" when in fact what was being examined was the potential negative impact.
One example is the study on metabolic function [1], which showed no result in healthy men. It did not harm their metabolic function, though it also didn't improve it (though I'm not sure how you would measure improvement in healthy metabolic function).
For our company, there are many modalities and capabilities we are building for the future, we began with auditory stimulation and this one in particular due to the low-risk and volume of research.