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Sounds like placebo effect. Which works too, but it doesn't have to be magnesium, zinc, or snake oil for that matter.
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Placebo effect may exist for someone who claims to sleep better with it, but there are effects that are definitely not placebo.

In the water that I drink in the morning I dissolve small quantities of powders of magnesium bisglycinate and potassium citrate.

Before starting to do this, after days with more intense physical effort, I frequently had nocturnal leg cramps. Since I began taking this regularly, I never had leg cramps again.

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Understandable thing to test for but, in my experience magnesium has been legitimate for me. I've found it improved my ability to think personally and depression. The 'dosing effects' are the thing that convinced me it is a real effect. If I ran out of it and was say, waiting for it coming in the mail I could go for it for some days without noticing a difference. That level of 'some endurance, don't need it daily' seemed to suggest some real pharmacology behidn it.

I also say for me because if you already have good levels of magnesium in your diet, it will have nothing to improve.

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