I have no first-hand idea of they’re ’morally’ better than Bambu - I haven’t looked into it - but I think the folks in charge of buying them considered that.
Having experienced both Prusa's prices (not just the machines, but also parts like nozzles and thermistors -- there's no way Prusa's thermistors should be twice as expensive as Bambu's) and Bambu's shenanigans, if I ever need a new printer, I'm very inclined to start my search with those smaller brands too.