Everyone and their mom will have their own hyperspecific custom apps prompted into existence
Something like Claude Code with stricter sandboxing built into the OS for consumers
Not just desktop either but also on phones
Most people who haven't reddit would assume googlebooks are made by google
- Chromebook with Gemini
- Chromebook Pro
- Geminibook
- Googlebook
They all have their pros and cons.
If they want to compete with Apple then focus on Pixelbook, maybe (ditch other vendors).
Another option would be to buy Ultrabook trademark from Intel.
This does nothing for the customer and you can see a brand called Apple which has been successful with the Air, pro and neo under one brand.