I get that, but I still can't imagine what it might be for. TBH I don't have a smart watch, because I can't think of anything I'd want one for--my mechanical watch keeps time to within a few seconds per month and the lume lasts all night. I don't know what making it "smarter" would do for me, it does an A+ job of being a watch. What are the things that "everyone" can build with this that actually matter? Like, what is the differentiator?

EDIT: To be clear, the monoculture of phone operating systems sucks. If this somehow enables more entrants into that space then I'm all for it. However, I don't see this in particular being the deciding factor... For example, the reason I don't run a 3rd party operating system on my phone isn't because it's lacking Siri or "OK Google" (if these things went away tomorrow I'd barely notice), it's because it would be a pain in the ass to make it be a phone.