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From what I gathered from (part of) the video, it's not about the HTML, it's the copy. Basically Google is accidentally/intentionally optimizing for copy that sounds like it came from an LLM or a LinkedIn lunatics post.

I'm skeptical but I don't have time to watch the entire video so I don't want to cast an initial judgement on if he's correct or if it just has to do with his specific copy.

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It's not about the HTML. It's about the wording of the content. The more he had AI reword things, the better his ranking became.
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google search evaluates based on their content and how they look. apparently, according to louis, AI generated websites get a higher score.
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Makes sense, since AI is also doing the ranking.
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