The problem is the recent shift away from science towards a more performative roadmap – getting to the Moon (again) is about showing off US might, not about science this time around, at least that's how it's being messaged. Many pure science endeavours have been canned. And the Artemis missions have a strong vibe of propaganda to them with slick marketing designed to emphasise America.
I guess to sum it up: doing good stuff and being seen to be good because of it, is fine, but making a show of doing good stuff explicitly for show, while behind the scenes doing as little as you can get away with, is not.
The first time around it was also about showing off US might. I don't think that something has changed much. Maybe wild Musk's lies are the only thing that was added.