They will just fine them into oblivion; they are known to fine companies AUD10M to AUD50M for this sort of thing, and from 1st April this year they can now fine up to AUD100M.
replyWill this mean that Bambu will withdraw from the Australian market? Possibly maybe probably, but the ACCC takes a very hard stance against bait and switch.
It's a whole lot better than the US, but AUD100M isn't enough to scare a lot of companies. A law with real teeth would go after an increasing percentage of their revenue for each offense.
replyThe largest ACCC fine to date for a company undertaking anti consumer practices is $483m against an educational provider for misleading students.
replyI'd be reasonably happy to lodge a complaint if I could find a version that's reasonably articulated. As a Bambu customer in Australia I switched my printer to local mode and its been great.