Edit I found this in the paper
> Elevator sidesteps the code-versus-data determination altogether through an application of superset disassembly [6]: we simultaneously interpret every executable byte offset in the original binary as (i) data and (ii) the start of a potential instruction sequence beginning at that offset, and we build the superset control flow graph from every one of the resulting candidate decodes. Every potential target of indirect jumps, callbacks, or other runtime dispatch mechanisms that cannot be statically analyzed therefore has a corresponding landing point in the rewritten binary. These targets are resolved at runtime through a lookup table from original instruction addresses to translated code addresses that we embed in the final binary.
executable stacks are still common (incl on windows with some settings), and sometimes they are required (eg for gcc nested functions)