It's worth pointing out that in the Googlebook video she's not asking Gemini to shop for her. She starts with a picture of herself, and asks Gemini to combine it with vintage clothing photos from a website she was browsing, to help visualize what she would look like in those clothes.

This is more than just search + filtering. I've done similar things when trying to visualize home improvements, and find that it really is a useful way to help validate my ideas.

So far a lot of the negative responses I've gotten have been along the lines of "only a fool would let AI do your thinking for you". But I find that it's a useful tool sharpening my thinking. Brainstorming, overcoming my own personal biases and gaps in my knowledge, idea validation, etc. Like "rubber ducking" [1], but the duck actually responds with some pretty insightful advice with surprising frequency.

Do I "need" AI for shopping? No, of course not. Can it reduce friction and lead to more informed buying decisions in certain cases? In my experience, yes.

Of course I've seen plenty of useless "just slap AI on it" jobs, too. Netflix put out an AI chatbot that I found particularly egregious, for example (I think maybe they've taken it down since). I didn't find Amazon's "Rufus" to be very trustworthy, either. And I know I'm coming across as pro-AI here, but in other matters I have plenty of serious concerns about AI. I'm just hoping to have a more nuanced conversation than "shopping with AI? Gross!". Or "only a fool would use a product built by greedy corporations!"

[1] https://theconversation.com/stuck-on-a-problem-talking-to-a-...