Yeah, overpriced is a big word when the competition is likely not operating sustainable due to subsidies and a lot of investment cash to burn for market capture.

Eg. they are paying random people to host their models exclusively on MakerWorld (where the CCP tells you what's okay to print; try searching for anything 'Jinping'...). They are obviously pouring enormous amounts of cash into marketing on social media, especially YouTube (a lot of large maker channels became full-on advertisement platforms).

Their expenses are evidently enormous. There is no way they are running sustainable. It's a long con.