The argument given is the same as the one that I first ran across, not by that name, in https://www.nature.com/articles/363315a0. https://en.wikipedia.org/wiki/Doomsday_argument claims that it was a rediscovery of something that was hypothesized a decade article.
I hadn't tried to give it a name, or thought to apply it outside of that context.
As for the mathematical qualms, I'm a big believer in not letting formal mathematical technicalities get in the way of adopting an effective heuristic. And the heuristic reasoning here is compelling enough that I would like to adopt it.