At the time Apple purchased NeXT, NeXT was definitely an enterprise software company. The black workstations were gone, the operating system was not marketed to casual users but to developers and others who needed software that used the OpenStep API, and it sold various developer tools.
Next's only real successful product was WebObjects. (Which imo was a terrible take on a web server framework and it was just about to be obliterated by J2EE when Apple bought them out.)
eta: I guess its fun to romanticize this and pretend they only made cool black computers and portable unix software. But if Next was successful, HN would hate their fucking guts.