I don't think it's a good donation! I wouldn't use it. Like I said, I'd junk the car and donate the proceeds.
The main issue is that it's a bunch of kids (~5-8yo) singing "1-877 cars for kids, K-A-R-S Kars 4 Kids, 1-877-KARS-4-Kids, donate your car today". Given its resemblance to preschool-age kids songs, and that it was a bunch of very young kids singing it, and that it played incessantly over California radio stations, many people thought that it was a charity funding local underprivileged kids of preschool/school age, not gap years for 17-18 year old NYC and NJ residents in Israel. They were always up-front on the website about what it is (presumably how they avoid fraud charges), but how many people are going to check the website when they have the 877 number burned in their brain?
If you look at the lawsuits against them, they almost all fit that pattern: someone (often elderly) who heard the kids singing on the radio, had a junk car, and figured they'd go help some underprivileged kids. Sure, always read the fine print, but the judge listened to the jingle and agreed that it was pretty misleading. So did other judges in Pennsylvania and Oregon.
[1] https://www.youtube.com/watch?v=K8UV7SAhvG4&list=RDK8UV7SAhv...
You can’t hear the ads + see the billboards, compare it to where the money was going, and say in good faith that people thought that.
When I would go to St. Vincent's as a homeless teenager, the only indication that I wasn't receiving services in some government office was the foot-high cross on the back wall. I don't remember a single mention of religion. Plenty of Protestant churches would make you sit through a service before feeding you.
edit: that's what I get for not reading the article before commenting. This is just fraudulent. It's a charity doing Zionist things for Jewish youth. Most non-Jewish people wouldn't donate to a kids' charity that wouldn't do a thing for their children if their children were needy. The only need it's attending to even in Jewish children is the "need" to love Israel and not enter into interfaith relationships.