Essentially, you are adding another zero to the cost to have hidden solar. A 20k solar install becomes a 200k+ solar roof install.
Even if the final result is great, the economics shrink the possible customer base. Basic solar has gotten so cheap that people aren't worrying if the investment increases the value of the house itself. But very few people are willing to pay 10x for a thing that will never pay itself back in energy or home value. It's like putting a pool in your house - a few buyers will want it, but a lot will run from it because they don't know what to do with it.
So as a result, the target market ends up being super rich dudes in gated communities - the same kind of people buying custom 100k hifi systems and home cinema rooms. It becomes an upsell for people with unlimited budgets.
It's just not a mass market product when the competition is 10x cheaper and dropping daily.