Now 25 years later, they know who you are talking too, what you are talking about, where you are almost in real time, what websites you browse, books you read, music you like, podcasts you indulge in, what social media trends you follow, general political points of view, sexual orientation, what you look like and so on... It was all taken one little inch at a time and now we have mass apathy about it all.
And once they have taken that little bit, they will never let it go by choice.
Here in Australia, there are now ID proof of age requirements for Social media (still a little loosely enforced)and pornography. They have their foot in the door, you can see where it is going next.