In Australia solar panels are so ubiquitous I don't think you'd even notice them. They just blend in as much as any other functional part of a house.

And this is probably the core issue. Solar Roof was trying to be a roofing product, an energy product, and a design product all at once

This is also representative of Tesla’s stagnation as a company. They essentially have not made a new product since the Model Y came out. No, the Cybertruck doesn’t count, I don’t think we can even consider that a product brought to completion in terms of being an automobile of acceptable market competitiveness.

They are struggling in China which is pretty insane considering their head start in that country.

Clearly the solar roof idea could have been iterated on and made to make more financial sense. I think they could have built it into a panel solution that integrates a standard steel roof.

But again, what it looks like to me is that Tesla hasn’t actually been able to put real money and effort into any products at all. I think all their best people quit, and their leadership is distracted and ineffective.

Rooftop solar should be more heavily incentivized.

From a disaster situation/civil defense perspective, it provides offgrid durability to communities, and it could be life or death in cold waves or heat waves.

For all the utility companies complaining about EV and alt energy infrastructure adaptation... well, fine, then let consumer PV do a large part of the work. Oh wait, did someone say consumer choice? The utility companies shut up real fast.

So it also counterbalances the political power of utility companies, who are no longer a monopoly, and provides economic competition so utilities can't jack rates if corporate/industrial/(ahem, AI) starts increasing demand and prices.