Honestly, I don't agree with you though. Yes, there are ways for folk to signal virtue, and that happens, but I don't think solar power is one of those. Frankly the utility, and financial, returns are just too high.
Obviously ymmv with regard to returns, but I'm getting 16% on capital invested (a number that keeps climbing as electricity costs rise.) That's decent enough that virtue-signalling becomes a meaningless goal. I guess folk might _like_ that they're not burning fossils to get electricity (I do) but the financials dwarf that.