The logical answer is that this spreadsheet, supposing identical mechanical processes - inputs, outputs, stored data - and I would both be convinced that they're "me", and they'd both be correct in that they'd both be something that functions, and therefore thinks, acts, and experiences things identically to me. Two different processes on different hardware running the same code. The concept of "ego" is a result of this code. To me, I'd be "me" and the spreadsheet would be "a copy of me". To the spreadsheet, it would be the exact opposite.
Of course, that predisposes that the software isn't hardware-dependent. But even then, I wouldn't discount the possibility of an emulation layer.
It really isn't hard once you accept that we're not special for being able to think about ourselves.
What should I have said instead? "We"? "Him and it"? Self-modeling is part of my experience. I'm sure it'll be part of the spreadsheet's experience as well, if it functions identically to me.
I don't see the gotcha at all?
To your question, the answer is similar. If we remove this limitation of intuition, there doesn't seem to be a real paradox. Both you and a spreadsheet-like copy of you would each claim to be the real you, and from an outside observer's perspective, there is no contradiction.
Indeed. As I said, the question is meaningless from an outside observer's perspective. The paper "Against Egalitarianism" by Benj Hellie [1] explains it better than I can:
> I trace this odd commitment to an egalitarian stance concerning the ontological status of personal perspectives—roughly, fundamental reality treats mine and yours as on a par.