After seeing the whole internet being enshittified I'm still shocked people don't see through these very transparent tactics that every tech company has employed since 2012 or so.
GPT models are also generally more token efficient right now and that helps too — you can go a lot further on a $20 subscription with Codex than Claude Code as a result of this.
Ultimately I think many day to day tasks just need to shift away from the latest frontier models towards models that are faster, cheaper, and still perform well enough & you can phase out subsidies while keeping total cost reasonable.
Personally if I don't need a frontier model I use a local LLM. Or one of the Chinese ones through OpenRouter.