That all depends on how much he values his credibility, I think..
But to be fair, for someone as good at self promotion as he is, I can believe that the value of the hype could be greater than the cost in credibility.
Did I miss something?
I would not invest.
If Optimus fails to impress, and gain traction, I’d seriously expect Tesla to end up a subsidiary of SpaceX within the next ten years as Elon tries to protect up his net worth.
I do think 'self driving' is still their 'moat' when it comes to EVs. I use it every day, and nothing else comes close. But other than that, building EVs is becoming a cut-throat slim-margin business. I don't think that's where Elon, or Tesla employees, want to spend their energy.
The “west” came up with Tesla and Rivian, and their cars are on the road. And the US tariffed chinese EVs. What else can be done to combat China’s lower priced labor and possibly more lax environmental regulations?
Oh yeah, the announcement is hype. But there is actual work underneath it making real progress in science and engineering that moves us closer to Mars. Some of that, moreover, is work that has limited appeal outside a Martian context.