Flock has two obligations. Sell equipment to police. Avoid freaking the public out.
Their statements are almost certainly not reliable.
And once they've got a real license plate for the vehicle, all the historical information for that vehicle fingerprint's activities are now linked.
Like I alternate between hitch/no hitch/bike rack, add/remove roof rack (it hurts mileage and is easy to swap), swap between my summer and winter rims+tires, and rotating through a set of magnetic bumper stickers would be trivial.