When you're the young upstart company playing David to Big Auto's Goliath, you need to make cars that people want and can afford. After that, having a fanatical leader that turns even the most ardent of EV fans away is also not a good for business. Since they can't make cars that people can afford and then decide to make cars that people don't want and you have a mentally unstable drug addled person in charge of the company constantly lying about the abilities of the cars, your David is just going to get slaughtered.