Every counter-example to this is people being intentionally creepy, inappropriate, or outright malicious. Which was a manageable problem when it was just a single dude being weird, society would eventually exclude and shun them. Trouble is today that we've mechanised malicious inappropriate behavior at scale and ensured we've set up our entire society and government such that the people responsible can never be held accountable in any way. So long as you're being maliciously creepy at scale (and you're wealthy) everything's fine and there's no consequences.
the people doing the "analytics" (surveillance) like their privacy too, because they are doing creepy stuff and don't want people to know it. And even if they aren't doing creepy stuff, the data might be used that way in the future (profile building, psychological tricks, personalized pricing, sharing behavior with others, etc)
For the majority of people I don’t think it’s true that they don’t care, but rather that they don’t know, don’t understand the implications, or don’t have the luxury of being able to do anything about it.
In the instances where I was able to have a longer discussion with someone to really explain what’s going on, they did care. Even if they previously said they didn’t.
I think it's just that it's more of a visceral lizard-brain thing than a logical thing. Like how you can go through life eating meat every day, then someone sits you down and tells you the horrors of that industry and shows you a cow being butchered, and you go oh that's horrible, and then most likely put it out of mind and continue eating meat.