We won a contest against a global superpower, due to administrations stretching across generations executing on a consistently-escalating strategy, and then balanced the budget on the peace dividend. Of course it was great. The point is there wasn’t the option of just doing the 90s in the 60s, 70s or even 80s—it had to be diligently worked towards and sacrificed for. (To be clear, our leaders of those eras, flawed as they were, could ask for those sacrifices.)
The time to have quit Prime was years ago, before the price hikes, the degradation of service, their complicity in the sale of counterfeit goods, etc. People didn't leave. They won. They know they can do what they want now.