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"possible to choose" doesn't get us much.

An interesting aspect of this is the decrease in quality feedback on th organic links. If most people never get down to the actual links there is very little to tell which ones were good or if they had any relevance.

There is also that less incentive to properly maintain the search algorithms to fight SEO and spam.

For all intents and purpose, organic search results have been given a death sentence and are just waiting for the last moment.

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Organic search dying was my first reaction too. But, who knows...this wouldn't be the first time I've heard that.
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They are showing billions of people a big bold answer at the top of all their pages.

What a wildly irresponsible company

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Go to Google right now and search anything. What is the very first thing you see?
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