Maybe I'm old but this smells like a new generation coming to terms with the concept of a sellout. It's not new.

https://en.wikipedia.org/wiki/Selling_out

"While this perceived inauthenticity is viewed with scorn and contempt by members of the subculture, the definition of the term and to whom it should be applied is subjective. While the term is most associated with the 1970s- and 1980s-era punk and hardcore subculture, English use of the term originates in the late 19th century."