It would be nice to find something better than an ad-revenue driven web, but I'm not sure this is it. We'll find out I guess...
Sure they are. I can attest that musicians will gladly publish their music even when no recompense is offered. Surely culinary artists are the same.
This is just disruption.
No. Temporarily it’s good for the consumer. Ultimately it is bad for the consumer, because as prices drop, so to does quality.
Also, at some point even the ad-laden websites will die, and then Googles sources will be extinguished.