Have you open any US news website in 5 years? Usually there are 2 or 3 layers of popups: subscribe!, cookies box, and news video stream playing on top of everything.
This was going to happen regardless of if we had Flash or not
I don’t even think they’d value it to be honest. The culture of putting stuff out online now is to view everything as a potential revenue stream. If you can’t monetize it, why do it?