All the engineers of the golden days are gone and the web changed so much from back then that I don't think they really have a leverage in this area anymore.
Now we're 15 years later and suddenly quality matters again as the competition is fierce in the LLM world. However they have been out for so long that they lost their edge.
Google's little secret about the internet is the same thing Gen X / Millennials were taught for a while but then expected to forget: nothing on the internet can be trusted, bar none. If google can make guesses about relative reliability, that's cute. But it doesn't upend the ground truth.