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What's legal doesn't matter, it's their store, if they want to claim they own the word Pear too they can do that.

I think holding that kind of power over devices people own is problematic, but I seem to be in the minority here.

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Amusingly, a bunch of series of teen shows used to use "Pear PC" to get around the trademark issue on all their on screen technology...
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+1 .. the problem isn't that Apple is denying their app, the problem is the developer decided to submit it to the Apple store.
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Fun fact: this same process is how Vietnam got its name. Their earlier proposal of Nam Viet had fallen out of use, but still couldn't get approval.
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