I think the coming years will be pivotal for the web. Facebook attempted a similar strategy back when their apps got traction, but they ultimately failed. Let’s hope Google fails too.
Some websites can run only on ads. Is it such a bad thing that they would die off?
I say this as someone that likes the old web and has fun hitting the "surprise me" button on https://wiby.me/ (not affiliated) and browsing the random sites. Just giving an alternative view.
Completely, yes, that destroys the incentive. But they can reduce it 80% or 90% or so, to the point that it's just barely worthwhile to allow their crawlers.
I’m curious how they plan to generate new content in the future, because it seems obvious that simple web pages will become obsolete and eventually stop being filled with fresh data.
It will probably end with a warning every time you click a link, something like: “You are leaving to an external unsafe site.”
Think about it. Pretty much every time they show a search box with someone asking for directions to reach a physical place, what hours is it open, etc.
The greatest thing about the internet is that it has removed distances around the whole world, but Google's major value proposition seems to be that... it can accurately index and query information about local businesses?