They could have ads alongside the AI response, in a completely separate section of the page (like search results are). That seems fine. But if they start including ads in the AI context window then it becomes impossible to tell what parts of the response are driven by advertisement vs organic results.
replyIt seems like for now they are making an effort to keep them separate.
Elephants in the room are obvious by definition.
replyI think the point of the phrase is that it is obvious but people refuse to talk about it
reply> This is not an elephant in the room, this is so obvious.
replyMaybe they grew up in an environment where the phrase "elephant in the room" meant a situation where people enter a room, notice an elephant there, and immediately scream "Jesus Christ there's a goddamn elephant!"
Usually the elephant in a room is something very evident about which no one wants to discuss about
replyBut everyone is discussing how AI will have ads, so it’s not an elephant in the room.
replyBut wouldn't that break FCC rules?
replyFTC rules. And probably.
Unless they disclosed somewhere that there were ads informing results, in which case the fine print wins again.
replySince when does Google care about laws?
replyIs this administration really interested in enforcing regulations? The FCC might make noises, but only until Trump gets another kickback.
reply> their one and only goose that lays the golden eggs?
replyEh, it really isn't the only goose in goog town. Cloud is at ~20% of their total revenue, and probably is going up w/ their hardware success and other licensing deals. I'm curious to see what goog can do with their properties if this trend continues. Less reliance on ads could be interesting. (many former googlers have said that pressure from the ad business was felt across all their products)