Yes, it takes time, but I'm the one to blame if something goes wrong about it.
Also, it helps that I don't use Google for searching the web. I prefer Kagi.
I use Gemini (and only Gemini) to dig the net for the things that I can't find despite my best efforts. They are generally unbranded or very specific things, so ads doesn't play much role there.
I'm a bad customer for Google. :D