There's a big category of tools that people buy because they're cool and feel like they come with limitless possibilities, but then end up in a drawer. Raspberry Pi became this for a lot of people. It took a lot of years and a lot of market saturation before everyone realized that they're not a good deal if you have a specific need for a general purpose computer, despite their usefulness for specific applications.
The Flipper Zero felt like a tool with infinite possibilities, but it takes a while for most people to admit that they don't have infinite use cases, or that application-specific hardware can often do a better job for less. Exactly like when everyone was buying Raspberry Pis as general purpose computers. But it's a cool product and it had a lot of viral marketing going in its favor.
Examples: - the cellphone (obviously) - my TV - my refrigerator - my oven - music players - tablet computers - laptops (well on their way) - cash registers->PoS sales machines - handheld game consoles
Carcinisation (https://en.wikipedia.org/wiki/Carcinisation)
The same seems to be true for trees too (arborescence).
This is what you've all been asking for, right?
They design a completely new product and suddenly announce a collaboration?
Not a fan but the new project looks cool.