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They tended to be solo productions, or sponsored by aristocratic patrons. Anyone suggesting that we could create movies, TV, music, or games on the scale we do today, without copyright, does not seem worth taking seriously.
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Copying was prohibitively expensive.
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The original statement was about there being little incentive to create a work you don't "own"

Difficulty in copying is irrelevant to owning it.

Moreover, this does not address music or spoken word. A pre-copyright musician can just listen to a piece and play it in the next town over. A poet or storyteller can just memorize a work and retell it.

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I support copyright reform, but that history has a large portion of "get lucky while sucking-up to the local rich dudes for a patron", which... isn't ideal either.
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