> But how do you find a respectable one, in a gold rush?

Look for those who are trying to serve established respectable professions, ideally have already done so for many years or decades. Accounting, Legal, Healthcare, Journalism (in the ideal sense).

Then look at their own mission. Then look at their own work. Do they show their work? Are they open? Do they willingly allow their customers to audit their work product? Does how they talk about their work match the work product itself? Does the thing do what it says on the tin? Are they hypocrites with respect to those they serve or those they manage?

These are my strategies and I’ve found they lead to working almost exclusively with people who have high Integrity.