Of course you can, I think the author has taste, is clearly interested in design and I enjoyed looking through the images to see what I recognized. I should say that it obviously looks good, for the same reasons that movie sets look good and why we hire set designers/dressers.

It's also fair game to critique these photos from an artistic perspective. Some are clearly intentionally staged and I argue that the messaging is a little clumsy. Sure, it's hard to avoid if you've filled your space with expensive design objects. Another comparison is cooking blogs where the photographers add visual clutter that looks good on instagram, but is impractical and unrelated to the food being cooked. The space itself is very nice, though you've got to be absolutely anal about keeping clutter down.