It's often mere fiscal arbitrage. Look at the Belgians in Sofia for example. Euro zone, simpler and more stable administration, much cheaper, better climate, good food. Ridiculously lower taxes. Work remotely for Belgian customers. Pay 10% tax instead of 53.5% + 25+% employer social security contributions + 13.07% employee side. Even in a junior position, working for a Belgian client, you are so much cheaper to them while your net income is so much higher.