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We are not "disseminating unwanted messages". A lot of what we're doing (e.g. customer support or missed call text back) would be things that users would already be doing conversationally over iMessage.
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You can't guarantee one of your customers isn't going to do that dissemination though, right? No spammer is going to sign up saying "I'm a spammer that just got banned from <other service>! Can you guys help?"
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Are you "conducting commercial activities"?
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Getting a spam message about an abandoned shopping cart item is clearly "commercial activities" to me.
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