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We're working to bridge the interaction between humans and bots so that automated conversations feel more natural and comfortable for the end user. In circumstances where the user can't reach an actual human (e.g. off hours support), they're often faced with bots over SMS/RCS that feel non-conversational and therefore can't support them in the right way due to interface. We're working on building agents that can more comfortably interact with users during those situations.
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What about RCS/SMS is the "wrong" way of helping the customer?
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It's not the "wrong" way, it's just different. iMessage works well for businesses that want to create a conversational experience in their customer service that conveys care and attention
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