The algorithm engineer is so in love with the idea that an algorithm is the solution to everyone's problem (its a natural human bias to think the world desires what we have) that they way overweigh the importance of route planning improvements which are incremental or worse - would be thrown away because the practicalities of implementation doesn't warrant the marginal improvements.
Our problem is similar (but not identical) to the traveling salesman problem. We run on a tight time constraint (measured in days for the complex type and measured in minutes for the simple type).
We're running approximations on classic computers but estimate that we'd save billions if we could reach optimum.