The target demographic seems to be people wanting to buy a future Ferrari.
replyThis. If you want to get on the list to buy the new supercars, you're going to have to start here. And you better add some expensive options.
replySeems more like an accessory Ferrari for those that already own a gas-powered one. Looks like it may attract those that value a different design direction - not hardcore sports, more a leisurely weekend vehicle - that is still a Ferrari.
replyReally hard to grasp who would want one (I'm too far down the wealth ladder to understand how the rich think and work), but that's what stood out to me initially.
Inspiration is inside, so I'd say it's for people who want practicality + badge.
replyI'm glad more and more manufacturers care more than exterior looks, but focus on interior, esp on technology side.
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